Smart marketing provides 'genius' boost to sales

BT is offering UK businesses the chance to boost sales – thanks to a ‘genius’ approach to e-mail marketing. The company is linking up with US-based Genius.com to sell the software that has seen some customers report a trebling in sales.

Called BT Smart Marketing, the innovative marketing solution allows users to instantly track responses to e-mail marketing to help generate more sales.

When a business sends an e-mail to prospective customers, BT Smart Marketing sends an alert back when it’s opened and when a customer visits the businesses’ website. This provides vital intelligence which helps firms to understand which customers represent the best prospect for a sale. The solution also shows exactly which web pages customers visit, so the company knows what the customer is interested in before the first call.

Bill Murphy, managing director of BT Business, said: “BT Smart Marketing is an intelligent way for businesses to market themselves and ensures they get the most out of the money they spend on marketing.

“It also lets them present a more professional image. SMEs can now take control of how they communicate with existing and potential customers in a way previously only open to big business.”

For more information or to sign up to BT Smart Marketing visit www.bt.com/btsmartmarketing.